Software: Photoshop CS 5.1
Tutorial: Photoshop Down and Dirty Tricks
I am not car person as such, but I have always been impressed by the design car makers put into the marketing of their vehicles. Therefore I knew I had to do this photoshop tutorial.
The first thing is that the logo is based on the FIAT logo. If you are going to create a car logo, an Italian car logo is a great place to start. I guess I am destined to do a Ferrari or Alfa Romeo logo in the future.
All the logo artwork was done in Photoshop. No Adobe Illustrator was used in the creation of this logo – mind you paths were used, so there is some vector work. The next thing is how displacement maps and layer styles were able to make the “chrome” look like real chrome.
Quick note: The FITC is from a series of design and technology seminars held around the world. It is worthwhile checking them out FITC